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Innovate • Protect • Evolve

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01 - Overview

A Leader in Health IT Solutions

The Shams Group has been a leading vendor for health IT solutions since 1989. Their mission is to help hospitals and health systems with innovative solutions that protect patient information and help them evolve into an efficiently connected organization. Based in Irving, Texas with an employee size of less than 200, they’ve serviced over 400 hospitals and health systems worldwide. In 2019, they approached Redwood Soul to improve their digital presence and take their marketing efforts to the next level. The results were so impactful, The Shams Group has continued our partnership each year.

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02 - Challenge

Starting in 2020, our challenge was to establish The Shams Group's digital presence with only one internal marketing resource. Our team began with a new web design, updating social media accounts, and producing content. The company needed to reach new clients, so next, we focused on planning campaigns, repositioning products and services, and implementing sponsored advertising on LinkedIn and health IT community outlets.

Video Work

03 - Services

  • Consulting: Marketing Strategy, Reporting & Analysis, Lead Management, Project Management, Product & Service Repositioning

  • Web Design & Maintenance

  • SEO Copywriting

  • Video Production

  • Sponsored Advertising

  • Email Marketing

  • GFX Design

  • Social Media Management

  • Event Marketing

04 - The Team

  • Bailey Garner - Consultant, Campaign Strategist, GFX Design, Video Production, Social Media Management

  • Chris Garner - SEO Copywriting, Script Writing, Campaign Copywriting, Social Media Management

  • Naveena Nell - The Shams Group Web Developer 

  • Latisha Wright, VP & Zia Shams, CEO - The Shams Group Stakeholders

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05 - Results

2020 Highlights

  • After repositioning their flagship product in the wake of COVID-19, we were able to sign contracts for 75% of the Atlantic Canadian Provinces

  • Increased brand awareness by 2,261.37%

  • Increased total engagement by 842.12%

2021 Highlights

  • Ranked 3rd out of 7 million search results for contactless patient intake on Google

  • Ranked 1st out of 800,000+ search results for ehr data viewer on Google

  • Increased brand reach by 339.48%

  • Increased brand awareness by 297.73%

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